“I don’t have a website, I just use Facebook for my business.”
Every time a small business owner says this to me, I die a little inside….
Picture it, Sicily (or that place where you live). You wake up and grab your phone to check your business Facebook page, only to find that it’s gone.
*cue alarm bells*
*more alarm bells*
This may seem like the WORST situation ever, but the truth is, if any of these platforms decide to change their terms of service and you’re found to be in violation of those terms, your account can be shut down with NO NOTICE.
This is why, if you have a business, you MUST have a website.
Think of social media as the new apartment you’re renting in the big city. It’s really nice, your utilities are included and you don’t even need a car because public transportation can take you everywhere. It’s wonderful there, so many people to meet every time you walk outside.
What are you gonna do if/when your rent gets raised and you can no longer afford it or you get kicked out?
This is why you need to have your own home, AKA your own website, that can’t be taken away (unless you don’t pay your hosting fees, and that’s a completely different conversation….). Social media is a tool, and a very powerful one, with the purpose of escorting the people you connect with back to your website. If the day comes that the groups and the social media platforms disappear, you’ll be screwed.
If you’re investing more time on social media than on your website, you’re doing business backwards.
I love a good analogy, here’s a good one to clarify this a little more:
Imagine a cocktail party at your favorite spot. People are introducing themselves, chatting it up, asking those superficial “What do you do for a living?” questions. Most people came to decompress and have some fun. If you happen to be at that party and you’ve engaged in small talk with someone that want to get to know a little better, what would you do?
You invite them out for coffee, lunch, whatever, right? It’s in that one-on-one conversation, away from the noise of the cocktail party, that you’ll have an opportunity to talk more, ask them questions, answer their questions, really get to know them outside of that group social setting.
Social media is that cocktail party where you first met. Your website is the coffee date where you learn more about them.
You wouldn’t have made the initial connection without the cocktail party, but in order to take the relationship to another level, you have to engage with them on a personal level.
Being active on social media is wonderful, but without a website your business will cease to exist if social media disappears for good. If all you ever do is introduce yourself at cocktail parties and don’t meet over coffee, people won’t get the full experience of your awesomeness, and that would be a shame, wouldn’t it?
To your Greatness,