Everybody knows what an elevator pitch is, right? From the moment we enter the workforce we’re told that we should be able to tell someone what we do for a living in the amount of time it takes to ride on an elevator, about 30-45 seconds.
In the entrepreneurial world the concept is the same, except I like to use my 30-45 seconds to talk about the people I help more than about what I do. Leading with value as opposed to leading with talking about yourself is a key differentiator in this noisy business world. You’ll make more of an impact in a short amount of time by sharing the benefits of your products and services before you start bragging about how AMAZING you are.
I have a very simple mathematical-like equation that I use to craft my elevator pitch (I really need to come up with an edgier name for it).
Who I am + Who I help + The benefit of my service + (if you really want to blow their mind) How you do it
It goes a little something like this:
I’m Moniek James, and I help small business owners & entrepreneurs figure out the HOW so they can deliver and sell their WHAT while staying true to their WHY. I teach modern marketing tools like blogging and social media paired with business-building strategies and practices.
This is very succinct and keeps the focus on my potential client. Depending on the person I’m talking to, they will think one of two things after hearing this:
- I don’t know how to use Facebook for my business, maybe I need to work with you…
- My mom/dad/aunt/pastor is trying to start a business and wants to use Facebook to grow, maybe I need to tell them about you…
- So-and-so at work said they wanted to start a blog, I need to give them your card…
- What tried-and-true business practices? Am I using them? I need to go to your website…
Regardless of which category they fall in, the end result is the same, they want to know more. See how that works?
This formula allows you to covertly convey how awesome you are, without being a braggart, AND talk about how you help people. Once you deliver your personal commercial (new name!) with confidence you’ll be sure to attract leads that will be interested in knowing more about what you have to offer!
Your #BabySteptoGreatness assignment for today is to craft your new personal commercial and let me know what it is. Get busy!
To Your Greatness,