It’s the day after the Super Bowl and is anybody really talking about anything else except the halftime show??
I did a Periscope broadcast about the model we see Beyonce following with regard to marketing her brand, I thought it would be a great addition to my #Loveyourbiz campaign where I’ve been broadcasting (almost) daily with tips to help you love on your business a little more. Beyonce is a master business woman, and there are amazing business lessons that purpose-drive business and brand owners shouldn’t miss, I believe that if we apply the marketing lessons to our own businesses we can succeed.
In case you missed the broadcast here’s a brief recap:
Knowing where’re you’re going is the first step. Once you have that goal in mind you backward plan your marketing strategy to get there.
Didn’t watch the video? Here’s a recap of the tips:
- Set your long-term goal. (boost tour ticket sales)
- Create your free “thing” to attract attention.(I talked about the video, but let’s not forget this)
- Offer your product. (halftime performance)
- Present your product upgrade. (concert)
I know, you’ve probably heard these tips before. But at what point do you start implementing the information to your business? Start today.
To Your Greatness,
