strategy

Is It Time to Change Your Digital Marketing Strategy? Here’s How to Know

Having a digital marketing strategy is the key to building an effective online presence that allows you build awareness, credibility and make money selling your offers. Every business owner who chooses to leverage their specific combination of digital platforms to attract interested consumers gets to participate in their business growth every time they show up …

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2020 Outcomes: Four C’s to Guide Your Successful New Year

Happy New Year! I spent last few days of 2020 doing Orientation Sessions with business & brand owners from all over the globe reviewing their Content to Cash Blueprints, and it was so much fun! I’m looking forward to supporting even more business owners this year with achieving content clarity. If you’ve decided that 2021 …

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Business Development Strategy Lesson for Entrepreneurs from Tyra Banks’ ModelLand

Supermodel, CEO, author and Renegade Creative Tyra Banks has been making the rounds on the news shows to talk about her latest venture, ModelLand. ModelLand is a beauty attraction, I imagine it to be like DisneyLand for fashion and beauty enthusiasts, set to open in summer 2020. Even though Tyra Banks is known for being …

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What Every Business Owner Must Know About the Five Stages of Goals

“I don’t have time.” “Nobody is supporting me.” We’ve heard (and said) all of the excuses for not achieving our goals. Why is this so hard to do? I believe that business owners struggle with achieving goals because they’re not aware of the stages of goals. Just like there are stages of grief and loss that are …

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Repurpose Your Content for IGTV

[vc_row][vc_column][vc_column_text]Instagram, the second largest social networking platform, rolled out IGTV in mid-June 2018. IGTV is Instagram’s “answer” to Youtube (in my opinion), as it allows content creators to publish videos up to 10 minutes long on their “channel” that is attached to their existing Instagram account. As a content creator and publisher (AKA marketer), I …

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Strategic Planning for Entrepreneurs: Be Like Marvel

Marvel is a marketing behemoth. They are experts at staying relevant and dominating online conversations, particularly when a new movie is coming out, and the company uses a fundamental business practice in how they launch movies that ANYBODY can apply on ANY level of their business. A few recent examples: Black Panther came out in …

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The WORST Social Media Advice I’ve Ever Heard

Anybody can have a platform in the democratized content-driven world we live in today. This allows us to learn from people all over the world, and share our own expertise to educate and entertain. However, this also means that it’s easier for someone that may be miss. [Tweet “You shouldn’t sell on #socialmedia. #badadvice”] Let’s …

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