blogging

The WORST Social Media Advice I’ve Ever Heard

Anybody can have a platform in the democratized content-driven world we live in today. This allows us to learn from people all over the world, and share our own expertise to educate and entertain. However, this also means that it’s easier for someone that may be miss. [Tweet “You shouldn’t sell on #socialmedia. #badadvice”] Let’s …

The WORST Social Media Advice I’ve Ever Heard Read More »

Best of the Blog: My Top Posts of 2016

It’s the end of the year, woo hoo!!!! You might be reflecting on your accomplishments over the past 12 months, evaluating where you stand today and making plans for the coming year. Part of my business planning process is to look at past blog posts to see which ones got the highest amount of traffic, …

Best of the Blog: My Top Posts of 2016 Read More »

Four Video Marketing Best Practices

If you follow me online you’ve probably heard me say that social media is a long game. You’re not going to get an immediate return on the investment of your time to create awesome stuff and post it on your social media platforms. The popularity of livestreaming  has re-established video as a powerful weapon to wield on …

Four Video Marketing Best Practices Read More »

Why Content Marketing Matters

“Nobody watches it anyway, there’s really no point in starting anything new.” Somebody said this during a meeting about  a public access TV station that had spots available for practically anyone (within reason) to use.  As the ideas started flowing and the excitement began to increase, the air was essentially zapped from the room with this …

Why Content Marketing Matters Read More »

Five Mistakes Most People Make When Starting a Blog

I know, you’re probably tired of hearing about blogging by now… Unfortunately for you, it’s not going anywhere in the near future, so I strongly encourage you to start learning and implementing, especially if you have a business or are preparing to start one. Blogging is often misunderstood. People imagine “professional” bloggers sitting up until …

Five Mistakes Most People Make When Starting a Blog Read More »

Grow Your Business with a Column

Content marketing is the publishing of content with the purpose of increasing awareness for your product and/or service. Purpose-driven business and brand owners can “do” this type of marketing through blog posts, videos, live broadcasts or publishing a column in an online or print publication. Among these options, publishing a column carries a little more …

Grow Your Business with a Column Read More »