Look here, I want you to be great. I want you to win. I want you to build the business that is in your heart to build….so stop livestreaming like an amateur.
There are do’s and don’ts to everything, livestreaming is no different. I’ve talked about Periscope in this post, this post and this post. Whatever you’re spending time doing to push your business forward I don’t want it to be a waste of your time, and I want you to operate in the fullest display of your genius.
So check out these five livestreaming don’ts that are stifling your greatness, don’t make these mistakes:
- You don’t broadcast consistently. “Consistency separates the big dogs from the puppies.” The unfortunate truth is most people aren’t consistent, so if you want to hit the ground running with your livestreaming, all you have to do in the beginning is broadcast regularly and you’ll INSTANTLY set yourself apart.
- You don’t plan ahead of time. In one of my most recent columns for The Sierra Vista Herald I drop the bomb that live isn’t really live. Nobody that I know hits that red button without some idea of what they’re going to talk about or how they’re going to talk about it. Do yourself a favor and, at a minimum, organize your thoughts on a napkin ahead of time.
- You don’t have an end goal in mind. In case this is your first time here, my favorite business word is strategy. Nary a day goes by when I don’t mention the importance of strategy when starting or running a business, I believe in it so much that I created an entire course about it. If you have no idea how your livestreams fit into your business or social media strategy, STOP NOW and figure it out.
- You don’t do anything after the broadcast ends. Piggybacking off number four, what happens to your videos after the broadcast is over? Do you leave it there forever? Do you post it someplace else? Do you delete it? Whether you’re using Facebook Live, Periscope, Busker, Wave, or whatever else, keep in mind that you don’t own those platforms. You should seriously consider where your content will live for the rest of your days, and it shouldn’t be on the same platform where you did the broadcast.
- You don’t think about the viewer. Nobody deserves to get motion sickness from watching your broadcast, invest in a stabilization apparatus (AKA tripod)! Nobody wants to watch you say hi to people for 17 minutes, get to the content! Nobody wants to see your messy bathroom, consider your scenery before you go live.
Livestreaming is arguably the fastest way to grow your business/brand. I’ve gotten several clients that discovered me on Periscope, followed and watched my broadcasts and decided they wanted to work with me one-on-one. It doesn’t matter what you sell, if you can eliminate these don’ts from your livestreaming operation you can make a serious splash and see a boost in your business.
So stop playing around, let your greatness be great….. 🙂