If You Can’t Outmarket, Outserve

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Competition is stiff in the small business world, and from the day you decide to embark on your entrepreneurial journey you’ll be in a sea of competitors, all vying for the attention of your potential customers.

How does an bootstrap entrepreneur stand out among the pack?


“You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.” ~ Jerry Fritz

This quote  sums it up perfectly…….

It’s in your level of service that you REALLY set yourself apart from your competition; that’s how you emerge as a unique entity in a crowded market of similar products and services.

So, how do you outserve your competition?

Well, you first have to do some market research on the businesses that exist in the market with you. You need to find out as much as you can about what they offer (as it compares to your offerings) and how they interact with and deliver on their promises.

Once you are armed with that information you need to determine how your business is going to be different. Now I know what you’re thinking, “Why do I need to be different?”

If your business is a carbon copy of somebody else, why do customers need to come to you??

That’s why you need to be different from the other guys….

How can you outserve?

Be consistent, ask for feedback, be a good listener, communicate, own your mistakes, be a human, be available, build community, all of these things!!! When you see a hole that your competition isn’t filling, make it your business to fill it!

[Tweet “You’re an individual; why are you building a copycat business?? #bedifferent”]

Just because you don’t have the $$$ to buy as many ads and hire spokespeople as your competitors do, you still have resources available to you; start with delivering excellent service to your customers and you just might find that you have all of the spokespeople that your business can handle…

To Your Greatness,