It’s not news that ecommerce apps can be integrated with Facebook business pages, right? If you already have an online store you probably use tools like Shopify, WooCommerce or Storeenvy. These platforms charge a fee for access before using the app via a Faceebook page.
What if I told you that it’s possible to sell products on Facebook for FREE? No third-party app required.
If you have a Facebook business page (you SHOULD), you can set up and use Facebook Shop for free in 3 simple steps:
- Page admins must first agree to the Merchant Terms and Policies, which outlines listing products, returns and disputes and handling user data.
- Complete the business and payment processing information, Paypal and Stripe are currently the only options for accepting money.
- You can only sell physical products, so you can add shipping methods with applicable fees for buyers to choose during their purchase.
Describing your Facebook Shop is key – it’s your opportunity to explain to the people that follow you what you sell, in 200 characters or less, and sets the tone for adding and describing products.
Expect products to be held in a pending status until they’re reviewed by Facebook and published. It’s important to follow the product listing guidelines as closely as possible to ensure that your products are approved. These guidelines include background color, image size, must not contain text and it must be an image of the real product that a customer will receive upon purchase. There are also stringent rules for your product descriptions, they cannot contain “phone numbers, email addresses, long titles, excessive punctuation, all letters capitalized or in lowercase, book or movie spoilers or external links”.
You might be thinking that it’s not worth the effort to create a Facebook Shop, because the rules seem to be a bit excessive. However, if you don’t have a website, or even if you do but your Facebook is more active, creating a shop could lead to more sales.
Here’s what I’ve learned about Facebook from having a business presence there for six years – whenever a new feature is rolled out the early adopters are rewarded. So, if you’re looking for a way to increase reach and engagement on your page while attracting more eyes to your products and services, treat your Facebook Shop like you do your website; like a real store that generates real money from real people.
If you’re ready to maximize your Facebook business page and make it work as a growth tool for your business, the FB Essentials course is for you! In this 8-module self-paced course you will learn:
- algorithm changes and how they affect your business page
- the fundamentals of crafting your Facebook marketing strategy
- leveraging Facebook Live
- how to win in the Facebook vs Snapchat battle
- and more
With lifetime access to those course, you can revisit the content at any time. Get more details and enroll here.