Snapchat Map, Privacy & Marketing on Social Media

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I’ve been known to describe Snapchat as “Instagram behind a wall”.

That’s because there hasn’t been a way for users to see what others on the app are posting before they connect. The “wall” prevented a new user joining Snapchat from scrolling through a timeline or searching a hashtag to see what type of content has been uploaded on the platform.

In order to see other people’s snaps, you had to add them. Until now. Allow me to introduce you to Snapchat Map.

Snapchat recently rolled out Snap Map, which allows users to “view Snaps of sporting events, celebrations, breaking news, and more from all across the world”. If you’re nosey, naturally curious, or have a desire to know where people are without them knowing you know, Snap Map is your way to do it.

Users have to enable location settings and can upload snaps to ‘Our Story’ in order for them to appear on the Snap Map, check out the short video below to see how to access and use Snap Map:

If you use Snapchat as a marketing tool for your business (like I do), the idea of being able to see snaps from all over the world is exciting! Marketers are always looking to expand their network, every meeting presents a potential opportunity! I actually tweeted Snapchat to ask if Snap Map users will be able to see the usernames of  the people whose snaps they view on the map (I’ve seen some interesting content already).  I also asked if those users will be able to see who’s viewed their snaps if those people that aren’t their friends. I’ll update this post if I get a response.

Let’s talk about the apparent privacy issues. If location is turned on, snaps show up on the Snap Map, with pretty detailed accuracy. Soooooo, if you don’t want your almost-exact location to be broadcast for your friends and nosey non friends to see on Snap, enable Ghost Mode now. Parents, if your child is uses Snapchat and uploads from your home, it wouldn’t be too difficult to pin down your home address. Click here for details on enabling Ghost Mode for your child.

From the marketing perspective, Snap Map can be leveraged to build a larger network (if the ability to connect with those users happens and the brand has a brick & mortar location). However, for the average, non-business owner user, broadcasting their location is counterintuitive to personal safety & security.

So, are you planning to use Snap Map? If you’d like to connect with me, I’m there under my lifestyle brand, @confetticollect, add me!

If improving your social media management skills is on the list of things to do for your business, grab the Social Media Domino Effect playbook! This playbook teaches you how to get off the content creation hamster wheel by maximizing what you create! Grab the playbook here.

Social media is the great equalizer for businesses – but we have to be informed users to make sure we’re not putting our private information into public spaces.

To your Greatness,

moniek james

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