In case you hadn’t heard me say this a thousand times already, I’m an Army veteran. I know for a fact that my experience being a soldier continues to help me in running my business on a day-to-day basis. The soft skills that I learned in the Army supports my growing business. That said, I …
You can go live, create opportunities and  get paid. Did you know that by 2019, online video will be responsible for 80% of global internet traffic? Everybody is already watching videos all day online, and in the coming years this is going to increase even more. When it comes to live viewers spend 8X longer with live …
Black Friday is the beginning of the “big money” time of the year. 2019 stats predict consumer spending to exceed $90 billion, and if you don’t yet know what you’ll sell and where to begin, this post is for you! In my opinion, the simplest type of products to create are those based on your …
Is your business remarkable? Do you push the envelope? Challenge the status quo? Disrupt your industry? This is what a purple cow does. In Seth Godin’s book, Purple Cow, he outlines the characteristics of remarkable businesses, with remarkable being defined as “worthy of a remark”. When you build a business that looks like, sounds like …
The Worst Thing to Be is Boring in Business: How to Be a Purple Cow Read More »
Anybody can have a platform in the democratized content-driven world we live in today. This allows us to learn from people all over the world, and share our own expertise to educate and entertain. However, this also means that it’s easier for someone that may be miss. [Tweet “You shouldn’t sell on #socialmedia. #badadvice”] Let’s …
According to a 2016 Cisco study, online video accounts for more than 80% of online consumer traffic. Facebook recently hit 2 billion monthly active users and racks up about 100 million hours of video viewing time. At this point, getting started with Facebook video should DEFINITELY be on your list of things to do for marketing …
In case you hadn’t noticed, everybody AND your grandmother is on social media. If you’re one of the 400 million users on Instagram or you’re among the 1 million active mobile social media users that jump on the bandwagon every day, being a business owner means you have to work extra hard to capture the …
I’ve been known to describe Snapchat as “Instagram behind a wall”. That’s because there hasn’t been a way for users to see what others on the app are posting before they connect. The “wall” prevented a new user joining Snapchat from scrolling through a timeline or searching a hashtag to see what type of content …
Snapchat Map, Privacy & Marketing on Social Media Read More »
Every small business owner wants to scale up, right? We want to serve more people, sell more stuff and make more money. But if you’re still doing every job in your business, how can that be possible? It’s great to set goals that challenge us to achieve more, but when everything stops at you, that’s a …
You’re the Bottleneck: Prepare to Delegate in 5 Steps Read More »
If you want your business to grow, do you focus on customer acquisition or retention? It doesn’t matter if you’re in the startup phase or have years’ worth of business longevity, you should always be working toward increasing your market share, right? But how do you accomplish this? Do you focus on finding new customers or …
Business Growth Strategy: Customer Acquisition or Retention? Read More »