arizona social media training

The Worst Thing to Be is Boring in Business: How to Be a Purple Cow

Is your business remarkable? Do you push the envelope? Challenge the status quo? Disrupt your industry? This is what a purple cow does. In Seth Godin’s book, Purple Cow, he outlines the characteristics of remarkable businesses, with remarkable being defined as “worthy of a remark”. When you build a business that looks like, sounds like …

The Worst Thing to Be is Boring in Business: How to Be a Purple Cow Read More »

The WORST Social Media Advice I’ve Ever Heard

Anybody can have a platform in the democratized content-driven world we live in today. This allows us to learn from people all over the world, and share our own expertise to educate and entertain. However, this also means that it’s easier for someone that may be miss. [Tweet “You shouldn’t sell on #socialmedia. #badadvice”] Let’s …

The WORST Social Media Advice I’ve Ever Heard Read More »

Snapchat Map, Privacy & Marketing on Social Media

I’ve been known to describe Snapchat as “Instagram behind a wall”. That’s because there hasn’t been a way for users to see what others on the app are posting before they connect. The “wall” prevented a new user joining Snapchat from scrolling through a timeline or searching a hashtag to see what type of content …

Snapchat Map, Privacy & Marketing on Social Media Read More »

Business Growth Strategy: Customer Acquisition or Retention?

If you want your business to grow, do you focus on customer acquisition or retention? It doesn’t matter if you’re in the startup phase or have years’ worth of business longevity, you should always be working toward increasing your market share, right? But how do you accomplish this? Do you focus on finding new customers or …

Business Growth Strategy: Customer Acquisition or Retention? Read More »