blog tips

Need More Customers?? Boost Your Business with Live Events

Ask nearly anyone in business today what’s working best for them in terms of networking, and attending live events will be near the top of the list. I’ve talked, written blog posts and recorded videos about carefully choosing opportunities to work for free, leveraging free press and using social media as a tool to grow your …

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If You Can’t Outmarket, Outserve

Competition is stiff in the small business world, and from the day you decide to embark on your entrepreneurial journey you’ll be in a sea of competitors, all vying for the attention of your potential customers. How does an bootstrap entrepreneur stand out among the pack? “You’ll never have a product or price advantage again. …

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Five Myths Every Entrepreneur Believes About Starting a Business

I simply can’t stand the thought of you walking around believing falsehoods about the life of a business owner. The decision to start a business is a BIG ONE, and you should arm yourself with as much information as possible. There are a lot of myths surrounding this journey, and I’m here to make sure …

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Five Mistakes Most People Make When Starting a Blog

I know, you’re probably tired of hearing about blogging by now… Unfortunately for you, it’s not going anywhere in the near future, so I strongly encourage you to start learning and implementing, especially if you have a business or are preparing to start one. Blogging is often misunderstood. People imagine “professional” bloggers sitting up until …

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Grow Your Business with a Column

Content marketing is the publishing of content with the purpose of increasing awareness for your product and/or service. Purpose-driven business and brand owners can “do” this type of marketing through blog posts, videos, live broadcasts or publishing a column in an online or print publication. Among these options, publishing a column carries a little more …

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Start Your Blog Journey this Year

Happy New Year! I know many of you have probably made lofty resolutions that you’ve already forgotten or abandoned altogether, but if starting a blog is on the list, I’d like to help you get the ball rolling. On January 25 I’ll be kicking off the Bootstrapper Bootcamp series with my first live workshop! “Blog …

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End of Year Business Audit: Bootstrapper’s Edition

You know the phrase, “You’ll never know where you’re going if you don’t know where you’ve been?” Well, I don’t have the luxury of wandering aimlessly through life (neither do you), so I like to be as intentional as possible in my activities, particularly when it comes to business. We bootstrappers have to be on top …

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Four Things You Need to Know About Email Marketing

In preparing for my #BabyStepstoGreatness Action Sessions I ask my mentoring clients if they have an email list. I don’t care what your business is or when you started, email marketing is the not-so-new hotness, you should be paying attention. Social media platforms are getting hip to the monetization game for business owners, which means we will …

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