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Why Content Marketing Matters

“Nobody watches it anyway, there’s really no point in starting anything new.” Somebody said this during a meeting about  a public access TV station that had spots available for practically anyone (within reason) to use.  As the ideas started flowing and the excitement began to increase, the air was essentially zapped from the room with this …

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If You Can’t Outmarket, Outserve

Competition is stiff in the small business world, and from the day you decide to embark on your entrepreneurial journey you’ll be in a sea of competitors, all vying for the attention of your potential customers. How does an bootstrap entrepreneur stand out among the pack? “You’ll never have a product or price advantage again. …

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Five Myths Every Entrepreneur Believes About Starting a Business

I simply can’t stand the thought of you walking around believing falsehoods about the life of a business owner. The decision to start a business is a BIG ONE, and you should arm yourself with as much information as possible. There are a lot of myths surrounding this journey, and I’m here to make sure …

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Four Things You Need to Know About Email Marketing

In preparing for my #BabyStepstoGreatness Action Sessions I ask my mentoring clients if they have an email list. I don’t care what your business is or when you started, email marketing is the not-so-new hotness, you should be paying attention. Social media platforms are getting hip to the monetization game for business owners, which means we will …

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The ONE Thing You’re Not Doing In Your Business That is Costing You $$$

I want you to win. I want my fellow entrepreneurs to exploit every possible tool and resource available in order to grow our businesses. I say “our” because I want the same thing for myself… That said, I get frustrated when I talk to entrepreneurs that are frustrated because sales aren’t where they want them …

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Four Ways to Treat Your Website Like an Employee

I don’t know about you, but the whole hiring employees thing is NOT something I’m looking forward to. I’ve managed to get by thus far with a little help from my “friends” (independent contractors), but as entrepreneurs we actually do have one employee at our disposal, waiting for us to tell them what to do: it’s our …

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