You’ve bought the planner, the fancy pens and you head to your favorite coffee shop for a planning session. You give yourself time to dream and you jot down the goals that you have for your future. Then you finish your coffee and leave. You’re good to go, right? WRONG. We all know the importance …
Black Friday is the beginning of the “big money” time of the year. 2019 stats predict consumer spending to exceed $90 billion, and if you don’t yet know what you’ll sell and where to begin, this post is for you! In my opinion, the simplest type of products to create are those based on your …
Is your business remarkable? Do you push the envelope? Challenge the status quo? Disrupt your industry? This is what a purple cow does. In Seth Godin’s book, Purple Cow, he outlines the characteristics of remarkable businesses, with remarkable being defined as “worthy of a remark”. When you build a business that looks like, sounds like …
The Worst Thing to Be is Boring in Business: How to Be a Purple Cow Read More »
Nobody is going to tell you this, so hear goes – the bullies you dealt with in school grew up and started businesses….and they haven’t changed. Thus far you’ve done all the right things – you stay in your lane, keep your head down, mind your business, stay out of trouble, right? I hate to …
Anybody can have a platform in the democratized content-driven world we live in today. This allows us to learn from people all over the world, and share our own expertise to educate and entertain. However, this also means that it’s easier for someone that may be miss. [Tweet “You shouldn’t sell on #socialmedia. #badadvice”] Let’s …
When it comes to marketing, there’s no more powerful medium than video. At the rate that video viewing is expected to continue increasing in the future, it’s a MUST for small business owners and entrepreneurs to use video in their marketing efforts. Contrary to popular opinion, it’s not difficult to get started with video marketing, …
According to a 2016 Cisco study, online video accounts for more than 80% of online consumer traffic. Facebook recently hit 2 billion monthly active users and racks up about 100 million hours of video viewing time. At this point, getting started with Facebook video should DEFINITELY be on your list of things to do for marketing …
Every small business owner wants to scale up, right? We want to serve more people, sell more stuff and make more money. But if you’re still doing every job in your business, how can that be possible? It’s great to set goals that challenge us to achieve more, but when everything stops at you, that’s a …
You’re the Bottleneck: Prepare to Delegate in 5 Steps Read More »
Disclaimer – this article is specifically for those of you that find yourself being overwhelmed at the thought of doing as much online as a nerd like me does. You’ve probably read past articles and said to yourself, “That’s nice and I would love to do that, but this sounds like too much to take …
Getting Started on Social Media – “Newbie Edition” Read More »
If you want your business to grow, do you focus on customer acquisition or retention? It doesn’t matter if you’re in the startup phase or have years’ worth of business longevity, you should always be working toward increasing your market share, right? But how do you accomplish this? Do you focus on finding new customers or …
Business Growth Strategy: Customer Acquisition or Retention? Read More »