business training sierra vista az

The Worst Thing to Be is Boring in Business: How to Be a Purple Cow

Is your business remarkable? Do you push the envelope? Challenge the status quo? Disrupt your industry? This is what a purple cow does. In Seth Godin’s book, Purple Cow, he outlines the characteristics of remarkable businesses, with remarkable being defined as “worthy of a remark”. When you build a business that looks like, sounds like …

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The WORST Social Media Advice I’ve Ever Heard

Anybody can have a platform in the democratized content-driven world we live in today. This allows us to learn from people all over the world, and share our own expertise to educate and entertain. However, this also means that it’s easier for someone that may be miss. [Tweet “You shouldn’t sell on #socialmedia. #badadvice”] Let’s …

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Getting Started on Social Media – “Newbie Edition”

Disclaimer – this article is specifically for those of you that find yourself being overwhelmed at the thought of doing as much online as a nerd like me does. You’ve probably read past articles and said to yourself, “That’s nice and I would love to do that, but this sounds like too much to take …

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Business Growth Strategy: Customer Acquisition or Retention?

If you want your business to grow, do you focus on customer acquisition or retention? It doesn’t matter if you’re in the startup phase or have years’ worth of business longevity, you should always be working toward increasing your market share, right? But how do you accomplish this? Do you focus on finding new customers or …

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