content marketing benefits

What is a Customer Avatar and Why Do You Need One to Be Successful With Your Content?

Content marketing is a great way to increase user engagement, establish your thought leadership and promote your products and services. But if you’re not targeting the right audience with the right messages, you won’t be able to reach your desired results. A primary component of content marketing is identifying who your intended audience is before …

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5 Mistakes Business Owners Make When Planning Their Content

Are you spending a LOT of time planning the content that you intend to publish, but you’re not getting the results you want?Content marketing is an increasingly important tool for businesses of all sizes, but it can also be a challenge to master. When it comes to planning their content, what business owners don’t know …

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Avoid Crappy Content Marketing: Three Things to Look Out For

Content marketing is a force multiplier for every purpose-driven business & brand owner that chooses to use it – but there are three things to consider if you want to avoid crappy content. Successful content is useful (to the consumer), engaging (for the consumer) and consistent, which means that creators need to have a repeatable …

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How to Be a Mesmerizing Content Marketer: Award-Winning Playwright & Screenwriter Offer Tips

Now more than ever, it matters that business owners are sending the right message. When consumer trends change, the businesses that are able to adapt their messaging to suit the current reality are able to maintain relationships with audience. With competition increasing and customers becoming shrewder about the brands they connect with and support, creating …

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content marketing lessons

Six Essential Content Marketing Lessons You Need to Know Inspired by ‘Hamilton’ on Disney Plus

Hamilton is on Disney+ and I’m beyond excited. The play brought fresh interest and excitement during its run on Broadway, and now it’s available for anybody with a subscription to watch on repeat. It is AMAZING. I recognized a few takeaways that every entrepreneur can learn from the hype around this film right now. Keep …

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