content marketing examples

Avoid Crappy Content Marketing: Three Things to Look Out For

Content marketing is a force multiplier for every purpose-driven business & brand owner that chooses to use it – but there are three things to consider if you want to avoid crappy content. Successful content is useful (to the consumer), engaging (for the consumer) and consistent, which means that creators need to have a repeatable …

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How to Be a Mesmerizing Content Marketer: Award-Winning Playwright & Screenwriter Offer Tips

Now more than ever, it matters that business owners are sending the right message. When consumer trends change, the businesses that are able to adapt their messaging to suit the current reality are able to maintain relationships with audience. With competition increasing and customers becoming shrewder about the brands they connect with and support, creating …

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Own What You Create – Content Marketing Lesson from Taylor Swift

Content is everything, everything is content. My approach to launching and building my businesses over the years has been to leverage content for maximum impact. Because I see practically everything through the content marketing lens, I look for lessons in real-life situations and stories in the headlines. Recently Taylor Swift announced that she would be …

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