Do you have a documented content marketing strategy? What was your process for creating it? A winning content marketing strategy is shaped by the journey that a potential customer travels to make a buying decision. You’ll use your content to create the conversations that will “escort” them through that journey to the result they need …
Is Your Content Marketing Strategy Shaped by the Customer Journey? Read More »
If you’re creating a LOT of content, spreading it out all across your platforms and you’re not getting the results you’re looking for, your content could be creating gaps instead of filling them. When you consider that your audience is looking for you to acknowledge and answer the questions and objections they have BEFORE they’ll …
When you’re running a business your content helps prospects and customers build Know, Like and Trust and learn how to get the most out of your company.  Particularly when we think about social media content, it’s often related to product-based businesses and focuses on highlighting the product itself. (Think about the last TikTok video you watched …
Social Media Content Ideas for Service-Based Business Owners Read More »
Does my business need a content strategy or a content plan? Which one is best? This is a question that I’ve been asked often by business and brand owners. Content marketing is one of the most effective ways to attract new customers, build brand awareness, and promote products and services. But for the business owner …
Content Strategy Vs. Content Plan: Which is Best to Have? Read More »
Content marketing is a great way to increase user engagement, establish your thought leadership and promote your products and services. But if you’re not targeting the right audience with the right messages, you won’t be able to reach your desired results. A primary component of content marketing is identifying who your intended audience is before …
What is a Customer Avatar and Why Do You Need One to Be Successful With Your Content? Read More »
When it comes to content marketing, I believe that confidence is a VERY important ingredient for success. As marketers who want to use a variety of online networks and channels to grow our businesses, we know the value of being consistent online. The challenge is, many don’t feel confident enough to share their messages on …
Are you spending a LOT of time planning the content that you intend to publish, but you’re not getting the results you want?Content marketing is an increasingly important tool for businesses of all sizes, but it can also be a challenge to master. When it comes to planning their content, what business owners don’t know …
5 Mistakes Business Owners Make When Planning Their Content Read More »
Happy New Year! I spent last few days of 2020 doing Orientation Sessions with business & brand owners from all over the globe reviewing their Content to Cash Blueprints, and it was so much fun! I’m looking forward to supporting even more business owners this year with achieving content clarity. If you’ve decided that 2021 …
2020 Outcomes: Four C’s to Guide Your Successful New Year Read More »
When I talk to business owners about their content marketing activities and how they’re using content, the general frustration is they’re not getting the results they want. I usually respond with two questions: What are you selling? How are you positioning the product for the sale? If you’re going to use content as a form …
When it comes to your content marketing, what you don’t know can frustrate you and hurt your business. It takes a lot of time and resources to plan content that attracts, engages and converts your audience, but it’s important to recognize that every person following you isn’t there for the same reason. As marketers we …
Three Types Of People That Follow You Online – Make the Connection with Your Content Read More »