content marketing for business

Is Your Content Marketing Strategy Shaped by the Customer Journey?

Do you have a documented content marketing strategy? What was your process for creating it? A winning content marketing strategy is shaped by the journey that a potential customer travels to make a buying decision. You’ll use your content to create the conversations that will “escort” them through that journey to the result they need …

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service based business

Social Media Content Ideas for Service-Based Business Owners

When you’re running a business your content helps prospects and customers build Know, Like and Trust and learn how to get the most out of your company.  Particularly when we think about social media content, it’s often related to product-based businesses and focuses on highlighting the product itself. (Think about the last TikTok video you watched …

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What is a Customer Avatar and Why Do You Need One to Be Successful With Your Content?

Content marketing is a great way to increase user engagement, establish your thought leadership and promote your products and services. But if you’re not targeting the right audience with the right messages, you won’t be able to reach your desired results. A primary component of content marketing is identifying who your intended audience is before …

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5 Mistakes Business Owners Make When Planning Their Content

Are you spending a LOT of time planning the content that you intend to publish, but you’re not getting the results you want?Content marketing is an increasingly important tool for businesses of all sizes, but it can also be a challenge to master. When it comes to planning their content, what business owners don’t know …

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2020 Outcomes: Four C’s to Guide Your Successful New Year

Happy New Year! I spent last few days of 2020 doing Orientation Sessions with business & brand owners from all over the globe reviewing their Content to Cash Blueprints, and it was so much fun! I’m looking forward to supporting even more business owners this year with achieving content clarity. If you’ve decided that 2021 …

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Three Types Of People That Follow You Online – Make the Connection with Your Content

When it comes to your content marketing, what you don’t know can frustrate you and hurt your business. It takes a lot of time and resources to plan content that attracts, engages and converts your audience, but it’s important to recognize that every person following you isn’t there for the same reason. As marketers we …

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