content marketing growth

Avoid Crappy Content Marketing: Three Things to Look Out For

Content marketing is a force multiplier for every purpose-driven business & brand owner that chooses to use it – but there are three things to consider if you want to avoid crappy content. Successful content is useful (to the consumer), engaging (for the consumer) and consistent, which means that creators need to have a repeatable …

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Own What You Create – Content Marketing Lesson from Taylor Swift

Content is everything, everything is content. My approach to launching and building my businesses over the years has been to leverage content for maximum impact. Because I see practically everything through the content marketing lens, I look for lessons in real-life situations and stories in the headlines. Recently Taylor Swift announced that she would be …

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