When you’re running a business your content helps prospects and customers build Know, Like and Trust and learn how to get the most out of your company.  Particularly when we think about social media content, it’s often related to product-based businesses and focuses on highlighting the product itself. (Think about the last TikTok video you watched …
Social Media Content Ideas for Service-Based Business Owners Read More »
Does my business need a content strategy or a content plan? Which one is best? This is a question that I’ve been asked often by business and brand owners. Content marketing is one of the most effective ways to attract new customers, build brand awareness, and promote products and services. But for the business owner …
Content Strategy Vs. Content Plan: Which is Best to Have? Read More »
Content marketing is a great way to increase user engagement, establish your thought leadership and promote your products and services. But if you’re not targeting the right audience with the right messages, you won’t be able to reach your desired results. A primary component of content marketing is identifying who your intended audience is before …
What is a Customer Avatar and Why Do You Need One to Be Successful With Your Content? Read More »
Are you spending a LOT of time planning the content that you intend to publish, but you’re not getting the results you want?Content marketing is an increasingly important tool for businesses of all sizes, but it can also be a challenge to master. When it comes to planning their content, what business owners don’t know …
5 Mistakes Business Owners Make When Planning Their Content Read More »
When I talk to business owners about their content marketing activities and how they’re using content, the general frustration is they’re not getting the results they want. I usually respond with two questions: What are you selling? How are you positioning the product for the sale? If you’re going to use content as a form …
When it comes to your content marketing, what you don’t know can frustrate you and hurt your business. It takes a lot of time and resources to plan content that attracts, engages and converts your audience, but it’s important to recognize that every person following you isn’t there for the same reason. As marketers we …
Three Types Of People That Follow You Online – Make the Connection with Your Content Read More »
Content marketing is a force multiplier for every purpose-driven business & brand owner that chooses to use it – but there are three things to consider if you want to avoid crappy content. Successful content is useful (to the consumer), engaging (for the consumer) and consistent, which means that creators need to have a repeatable …
Avoid Crappy Content Marketing: Three Things to Look Out For Read More »
I get a kick out of teaching entrepreneurs how to excel in their businesses, but I know I wouldn’t be able to do that if I wasn’t learning myself. I believe that once you stop learning, you stop growing. If your business requires you to educate a prospect, customer or follower about why they should care …
“Content is everything. Everything is content.” – Moniek James If you’ve followed me online for a while you may have heard me say this once or 3-5 times. I believe that content is THE way for purpose-driven business and brand owners to set themselves apart in a crowded marketplace. At the time that I’m writing …
Top Five Content Marketing Answers You Need to Know Now Read More »
Now more than ever, it matters that business owners are sending the right message. When consumer trends change, the businesses that are able to adapt their messaging to suit the current reality are able to maintain relationships with audience. With competition increasing and customers becoming shrewder about the brands they connect with and support, creating …