content marketing shortcuts

Avoid Crappy Content Marketing: Three Things to Look Out For

Content marketing is a force multiplier for every purpose-driven business & brand owner that chooses to use it – but there are three things to consider if you want to avoid crappy content. Successful content is useful (to the consumer), engaging (for the consumer) and consistent, which means that creators need to have a repeatable …

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How to Be a Mesmerizing Content Marketer: Award-Winning Playwright & Screenwriter Offer Tips

Now more than ever, it matters that business owners are sending the right message. When consumer trends change, the businesses that are able to adapt their messaging to suit the current reality are able to maintain relationships with audience. With competition increasing and customers becoming shrewder about the brands they connect with and support, creating …

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WARNING: You’re Losing Money by Not Creating Content

“Content is everything. Everything is content.” I’ve been known to say this to my one-on-one clients when they say there’s no time to create and publish content. In this saturated online marketplace, it’s much harder to stand out from among your competitors. Your content is a 24/7/365 representative of your business. Every new piece of …

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