content marketing

Digital Marketing Used to Exclusively be ‘Content First’ – Now It’s Something Else

As far as I was concerned, content was the only thing that mattered when it came to digital marketing. Once upon a time, business owners in my community could count on me to be the person to say that content is the single most important ingredient in a digital marketing strategy. Nothing else carried as …

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Is Your Content Marketing Strategy Shaped by the Customer Journey?

Do you have a documented content marketing strategy? What was your process for creating it? A winning content marketing strategy is shaped by the journey that a potential customer travels to make a buying decision. You’ll use your content to create the conversations that will “escort” them through that journey to the result they need …

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3 Digital Marketing Tools That Help Your Business Look More Professional Online

Online marketing is the best way to reach more people for any business, but sometimes it can be difficult to know where to start and how to keep up. The potential for growth in the online space is unlimited but the competition is fierce. The tools you use for digital marketing can make a big …

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Four Steps to Choosing the Best Digital Marketing Channels for Your Business

For any business to successfully grow and develop, it’s important to utilize the right digital marketing channels. There are many different channels to choose from in order to reach your customer base, but not all of them are going to be right for your company. Choosing the best digital marketing channels for your business is an …

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What is a Customer Avatar and Why Do You Need One to Be Successful With Your Content?

Content marketing is a great way to increase user engagement, establish your thought leadership and promote your products and services. But if you’re not targeting the right audience with the right messages, you won’t be able to reach your desired results. A primary component of content marketing is identifying who your intended audience is before …

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5 Mistakes Business Owners Make When Planning Their Content

Are you spending a LOT of time planning the content that you intend to publish, but you’re not getting the results you want?Content marketing is an increasingly important tool for businesses of all sizes, but it can also be a challenge to master. When it comes to planning their content, what business owners don’t know …

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