customer expectations

If You Can’t Outmarket, Outserve

Competition is stiff in the small business world, and from the day you decide to embark on your entrepreneurial journey you’ll be in a sea of competitors, all vying for the attention of your potential customers. How does an bootstrap entrepreneur stand out among the pack? “You’ll never have a product or price advantage again. …

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Make Your Great Product Even Greater

Wouldn’t it be nice to know what people are thinking about your product? The only way to know is to ask. Customer feedback is important because it gives you insight on how you can improve your products/services to better serve your audience. You really shouldn’t be listening to anybody else regarding improving your products/services than the people that you …

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