entrepreneur business development

No Competition? Here’s Why You Should Find Some….

One of the questions I ask on my mentoring client intake form is about competitors. I  know as bootstrappers we really don’t want to think about what our competitors are dong, especially if it looks like their business is doing better than we are.  I definitely don’t ask this question to make my clients feel …

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Four Steps to Leverage Free Press for Your Business

Somebody once said that all press is good press (I may be paraphrasing, but you understand…). Getting free press for your business is like the keys to the kingdom – we work HARD on our products/services and we want everybody on the planet to know about it and support, right? So what do you do …

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