entrepreneur coach

Best of the Blog: My Top Posts of 2016

It’s the end of the year, woo hoo!!!! You might be reflecting on your accomplishments over the past 12 months, evaluating where you stand today and making plans for the coming year. Part of my business planning process is to look at past blog posts to see which ones got the highest amount of traffic, …

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Why Content Marketing Matters

“Nobody watches it anyway, there’s really no point in starting anything new.” Somebody said this during a meeting about  a public access TV station that had spots available for practically anyone (within reason) to use.  As the ideas started flowing and the excitement began to increase, the air was essentially zapped from the room with this …

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If You Can’t Outmarket, Outserve

Competition is stiff in the small business world, and from the day you decide to embark on your entrepreneurial journey you’ll be in a sea of competitors, all vying for the attention of your potential customers. How does an bootstrap entrepreneur stand out among the pack? “You’ll never have a product or price advantage again. …

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Get Your Brick & Mortar Business Online

You’ve worked hard to build your local business, and you realize that you might be missing out on dollars by not being online, congratulations! You know that in this technology-driven age, people are getting online to look for EVERYTHING, including the stuff that you sell. You know that you need to be there, online, to …

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Five Mistakes Most People Make When Starting a Blog

I know, you’re probably tired of hearing about blogging by now… Unfortunately for you, it’s not going anywhere in the near future, so I strongly encourage you to start learning and implementing, especially if you have a business or are preparing to start one. Blogging is often misunderstood. People imagine “professional” bloggers sitting up until …

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Grow Your Business with a Column

Content marketing is the publishing of content with the purpose of increasing awareness for your product and/or service. Purpose-driven business and brand owners can “do” this type of marketing through blog posts, videos, live broadcasts or publishing a column in an online or print publication. Among these options, publishing a column carries a little more …

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Start Your Blog Journey this Year

Happy New Year! I know many of you have probably made lofty resolutions that you’ve already forgotten or abandoned altogether, but if starting a blog is on the list, I’d like to help you get the ball rolling. On January 25 I’ll be kicking off the Bootstrapper Bootcamp series with my first live workshop! “Blog …

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End of Year Business Audit: Bootstrapper’s Edition

You know the phrase, “You’ll never know where you’re going if you don’t know where you’ve been?” Well, I don’t have the luxury of wandering aimlessly through life (neither do you), so I like to be as intentional as possible in my activities, particularly when it comes to business. We bootstrappers have to be on top …

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