entrepreneur hacks

Brand Evolution and Facebook Masks: Should Snapchat be Worried?

Today is a good day for an evolution. Recently on Periscope and Facebook Live I talked about the importance of evolution, particularly for those business owners that may missed the mark on their goals. Instead of crying about it, choose to reset! As far as I’m concerned, not evolving equals dying – so as a business …

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Why Content Marketing Matters

“Nobody watches it anyway, there’s really no point in starting anything new.” Somebody said this during a meeting about  a public access TV station that had spots available for practically anyone (within reason) to use.  As the ideas started flowing and the excitement began to increase, the air was essentially zapped from the room with this …

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If You Can’t Outmarket, Outserve

Competition is stiff in the small business world, and from the day you decide to embark on your entrepreneurial journey you’ll be in a sea of competitors, all vying for the attention of your potential customers. How does an bootstrap entrepreneur stand out among the pack? “You’ll never have a product or price advantage again. …

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Get Your Brick & Mortar Business Online

You’ve worked hard to build your local business, and you realize that you might be missing out on dollars by not being online, congratulations! You know that in this technology-driven age, people are getting online to look for EVERYTHING, including the stuff that you sell. You know that you need to be there, online, to …

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Grow Your Business with a Column

Content marketing is the publishing of content with the purpose of increasing awareness for your product and/or service. Purpose-driven business and brand owners can “do” this type of marketing through blog posts, videos, live broadcasts or publishing a column in an online or print publication. Among these options, publishing a column carries a little more …

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No Competition? Here’s Why You Should Find Some….

One of the questions I ask on my mentoring client intake form is about competitors. I  know as bootstrappers we really don’t want to think about what our competitors are dong, especially if it looks like their business is doing better than we are.  I definitely don’t ask this question to make my clients feel …

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Start Your Blog Journey this Year

Happy New Year! I know many of you have probably made lofty resolutions that you’ve already forgotten or abandoned altogether, but if starting a blog is on the list, I’d like to help you get the ball rolling. On January 25 I’ll be kicking off the Bootstrapper Bootcamp series with my first live workshop! “Blog …

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