entrepreneur training arizona

The Worst Thing to Be is Boring in Business: How to Be a Purple Cow

Is your business remarkable? Do you push the envelope? Challenge the status quo? Disrupt your industry? This is what a purple cow does. In Seth Godin’s book, Purple Cow, he outlines the characteristics of remarkable businesses, with remarkable being defined as “worthy of a remark”. When you build a business that looks like, sounds like …

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Leverage Livestreaming to Boost Your Local Business

Do you know how to leverage livestreaming to Boost your local business? Do you own a brick-and-mortar store and think livestreaming is something “the other guys” do?  You couldn’t be more wrong. All businesses, especially local businesses, should be leveraging livestreaming to stay relevant and keep shoppers coming through the doors. Livestreaming is THE newest …

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Don’t Have a Social Media Strategy? You’re Missing Out

Do you know the importance of having a social media strategy? So you own/operate an organization in today’s digital world and you don’t use social media…at all? You must own one of those businesses that doesn’t want to be discovered, doesn’t want to build an audience or increase sales, and that’s your prerogative. However, if …

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Five Website Mistakes You’re Making

Let’s be honest, entrepreneurs make mistakes…a lot of them. The whole “learning and growing” part of this journey of building a business involves missteps, blunders and errors. However, if an opportunity to avoid those uh-oh moments presents itself you should take it. Keep reading to find out the five website mistakes you’re making, then go fix it. …

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How to Take Your Own Professional-Looking Headshots

“You’re a business owner, what’s up with the selfies on your website?” Your headshot is THEE way to express yourself in a professional manner to your potential customers and clients, but are you financially able to hire a professional to snap your photos? There are plenty of folks that will discover your social media profiles and/or website …

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{VIDEO} Will You Work for Free??

I know, you’re probably cringing at this question, and I understand why. As a business owner, you do what you do to make money. If you wanted to give stuff away you would’ve started a nonprofit, right? I’ll be honest with you: I always consider (and sometimes accept) offers to work for free. There are a …

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