What to Do When What You Want to Do is Weird

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(I know, the title is a mouthful…)

I talk to a lot of aspiring business owners with big dreams,  bright ideas and a lot of doubt because they don’t believe people will understand their vision. To this response is always, “Make Them!”


Not that I’m encouraging you to force your idea down the throats of your cohorts and customers, but since it’s your idea you will be responsible for explaining how awesome it is and why people should care.

  1. Be clear. Make sure that you can explain in detail what your product is, how it works, and how it will improve the lives of customers. Most people want to know what’s in it for them.
  2. Be cognizant. You’re introducing something new, and we know how people usually react to new stuff. Resist getting frustrated with your potential customers when they don’t immediately jump on the bandwagon and buy your widget. It’s new to them so it will take some time for them to understand the ins and outs and get used to your product.
  3. Be consistent. The only way for your potential customers to grow to know, like and trust your product is to be consistent. If you’re here one day and gone for the next 10 days, customers won’t have the opportunity to develop the trust that they need in order to make a purchasing decision.
  4. Be careful. As your business grows more people will grow to trust you and believe in the information, resources and products you provide. Be careful with the trust that your audience instills in you; it’s not granted lightly.

When you have a weird idea that you want to bring to life,  once you make that decision to get to work you have a responsibility….so let’s get to work, shall we?