“The easiest way to build a successful business is to sell people what they already want to buy.” – me
If this is the case, every business owner should be rolling in the dough, right? WRONG.
Even though this brand was launched in late August 2015, I’d been working on building it since May 2015. I was actually on vacation (working vacation, that is..), outlining content and working on products. By the time I did launch I had clients, blog readers and my target audience circled around my business almost right away.
How did I do it? Well, I’ll tell ya….
BEFORE I even decided to start this business for sure I had to make sure that there was a group of people waiting for my unique flavor of awesome. That’s step one: make sure there is room in the market for what you want to offer.
This doesn’t mean that you should stay away if there’s already people doing what you want to do; competition is good for business. However, you need to create your unique strategy for reaching your target in a way that is different – that’s how to create your own segment of an existing market.
Step two is getting to know your perfect customer match, focusing on two information categories – demographics and psychographics. If you don’t have an audience yet (as I didn’t in 2015), start perusing the online communities for questions related to your product/service. If your potential customers aren’t online, go outside and find them! Pay attention to what people are saying when you talk to them about the challenges they’re facing concerning your industry. Upon this valuable insight you shall build your ideal customer profile.
Below are a few questions you could use to build your foundation:
DEMOGRAPHICS – THE WHO
- How old are they (age range)?
- What is their family life like?
- What is their education/income level?
PSYCHOGRAPHICS – THE WHY
- What are their interests?
- What social media platforms do they use?
- What are they searching for online?
- What’s their personality like?
- How do they feel about (insert your product/service here)?
Step three focuses on you and your business – how are you going to fit in? How are you going to address the struggles of your customers that shows that you’re not another person trying to sell them something? You want to position your business as a valuable resource instead of a place to buy stuff.
Keep in mind that consumers today do not want to be sold to, they turn their ears off as soon as commercials come on. If you’re perceived as the person that’s always selling they’ll always NOT listen to you.
In my opinion, this is why creating content is important. Once you know how you’ll be different from your competition, you know your ideal customer AND you know how you’ll be useful for your audience, you can offer value in the form content on social media and your website that attracts potential buyers.
See? This process for finding your target audience is as simple as 1-2-3, so get busy!
To Your Greatness,
Oh wait, I forgot to tell you about my new Facebook community! Join the Bootstrap, Build and Launch Lounge here, it’s THE place for bootstrappers, small business owners, entrepreneurs and side hustlers to connect and grow. See you on the inside!!