Content is everything, everything is content.
My approach to launching and building my businesses over the years has been to leverage content for maximum impact. Because I see practically everything through the content marketing lens, I look for lessons in real-life situations and stories in the headlines.
Recently Taylor Swift announced that she would be re-recording her first five albums after learning that somebody with whom she’s had issues purchased a catalog that included her original masters.
This is a content marketing lesson in ownership of your creativity, courtesy of Taylor Swift. Check out the video:
While you’re creating, planning and publishing to build Know, Like and Trust in your business, make sure that you’re positioning yourself for ownership. It’s great to use platforms like social media for distribution, but the “home base” for your content should be yours.
