Since 2016 I’ve been talking about how business owners should be using the power of live video to connect on a deeper level with their audiences and boost their bottom lines. Live video can be a game changer for any business at any level, the key is to arm yourself with the best tips. For the people that are afraid to get in front of the camera I have three words of encouragement: “Do it anyway.”
Livestreaming isn’t a trend; it has the potential to be a foundational aspect of your social media marketing strategy, if you choose to allow it to be. The key is to show up and be the energy you want to attract, and this is possible for anyone, even Ferris Bueller’s economics teacher.
Every business owner wants more marketing, and live video is the highest form of marketing right now so it can’t be ignored. 44% of live video viewers say they watch less TV as a result of livestreaming, and the demand for live video continues to increase! The first step to being great on live video is a commitment to consistency. Particularly with regard to social media and algorithms, a constant presence is necessary in order to break through the noise.
I like to remind business owners that every successful live video begins with preparation. For many business owners, the nerves really kick in once the red camera light is on, so planning beforehand is a requirement.
I recommend doing an outline of the major broadcast points to stay on topic, and plan for lighting, sound and background. If you want viewers to stop scrolling and tune in to your broadcast, these things matter because your audience needs to be interested, and that begins with the way your “show” looks.
Next, practice makes practiced. If you need to rehearse, do it.
Final reminder – when the broadcast ends the work isn’t over. Taking the time to reply to comments from viewers lets them know that you care, and they’ll be more inclined to tune when you go live the next time.
If you want to accelerate the growth of your business in 2020 and build a following of interested prospects, and get more sales online, then live video is the spark that can help make it happen.
Your business is too important not to show up, the world needs what you have to offer. Go live!