Sierra Vista Area Chamber of Commerce
Chamber of Commerce rebranding success
For its 60th anniversary, a Chamber serving a community of 70,000 wanted a full rebrand. New identity, new collateral, and a kickoff celebration that outperformed six decades of events.
Outcome
Highest-attended event in the Chamber's 60-year history
Timeline
6 months
Scope
- Comprehensive rebranding strategy
- Website and collateral redesign
- Kickoff celebration event
The challenge
An outdated brand identity and messaging no longer matched the organization.
Community engagement and participation were declining.
A revitalized image was needed to attract new members and stakeholders.
The approach
The Chamber enlisted Moniek James to lead the rebranding effort end to end.
We ran a comprehensive rebranding strategy including a redesigned website, brochures, and marketing collateral.
The new identity was unveiled through a highly produced kickoff celebration event designed to bring the community back into the room.
Results
- 01Social media engagement and email open rates increased by 48% in six months
- 02Highest attended and most successful event in the Chamber's 60-year history
- 03A refreshed, full-service Chamber that resonated with existing and prospective members
“I was looking to build and set in motion processes, policies and procedures for a sustainable strategic marketing plan and community engagement. I received that and so much more!”
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