If you follow me online you’ve probably heard me say that social media is a long game. You’re not going to get an immediate return on the investment of your time to create awesome stuff and post it on your social media platforms. The popularity of livestreaming has re-established video as a powerful weapon to wield on social media.
How do you know if your videos are doing what they’re supposed to do online? There’s a lot of advice online, how do you figure out your video marketing best practices? Well, that depends….what exactly are you trying to achieve through the use of videos on social media?
- Do you want to re-energize the relationship with your audience?
- Do you want to attract new fans and followers?
- Do you want to sell more of your products and/or services?
- Do you want to drive traffic to your website?
When it comes to using video on social media, what you track is what’s going to grow. If you want to know how to get the most mileage out of your videos, the first step is to decide what your goals are for using video in the first place.
If you want to increase the number of people going to your website, include the link that you want them to click! Use a video to preview the amazing stuff on your site and direct viewers to visit for more information.
Are you looking to build a bigger audience? On Facebook alone, video is the MVP of the algorithm so not only will more of your fans see your videos, but if you choose to run a minimally-priced ad using a video (I’m talking $5-$10), you’ll be able to capture the attention of people that aren’t already connected with you. The autoplay feature on Facebook, Twitter and Instagram sets the tone for more views because your video is already playing as users scroll through their timeline.
If you want your video to be considered “public place friendly” (LOL), add subtitles so it can be viewed without sound. Combine this with your video being played automatically for an extra boost.
Keep in mind that most social media platforms also function as search engines. Sooooo, you’ll want to make sure you include the relevant keywords and hashtags to increase the likelihood that your video will show up in search results.
In my opinion, video is the easiest form of content to create. Since the most popular social media platforms actually reward users for posting video, you should definitely be taking advantage.
After creating your videos you need to make sure you spread your content all over social media as much as possible. I show you how to do this with the Social Media Domino Effect playbook, as you master these four video marketing best practices you can create your content once and use it to fill your social media queues.
Friends don’t let friends get overwhelmed online, so share this with a friend won’t ya?