Mistakes are an unavoidable part of the entrepreneurial journey, but if it’s possible to learn from another person’s blunders, why not do it?
According to Mr. Webster, marketing is defined as “the activities that are involved in making people aware of a company’s products, making sure that the products are available to be bought, etc.”
In a nutshell, marketing is the lifeblood of a successful business. When nobody knows about your products/services, nobody can buy them.
If there are any mistakes that we should absolutely try to avoid in our business, it’s in the marketing department.
[Tweet “When nobody knows about what you’re selling, nobody will buy. #marketing”]
The number one marketing mistake that entrepreneurs make is not having a marketing strategy.
You need to have a marketing strategy.
If marketing is the lifeblood, strategy is the folded map that you keep in the glove compartment so you forget it’s there until you get lost.
Yep, all of that.
If you want to sell your stuff, you have to “do” marketing. But you need to have a marketing strategy in place BEFORE you actually begin marketing your products and/or services. Otherwise, how are you going to know what you should be doing when you get lost?
Part of the reason most entrepreneurs skip over strategic planning altogether is because they’re not sure what strategy really is.
“I want to sell the most widgets in the history of ever in my industry.” This isn’t a strategy, it’s a goal.
“I want do video every day to get more fans on my Facebook page.” – This isn’t a strategy, this is a tactic.
In a nutshell, strategy is direction (remember my map reference?). Without a strategy to bring awareness to your products and services you won’t sell any of your products and services., not matter how stellar they are.
To drive my point home just a little bit more, here’s a 50-second video about strategy:
Sun Tzu said, “The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.”
If you don’t enjoy missing out on sales (losing the battle) then don’t make this mistake; craft your marketing strategy TODAY. If you need help with the idea of strategy for your business, get more information and enroll for lifetime access in the Cloud(Strategic) Planning for Entrepreneurs course here.
To Your Greatness,