Social Media is a Tool, Use it as Such

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*a version of this post originally appeared in The Sierra Vista Herald.

Dear Small Business Owner/Entrepreneur,

If you’re going to take your phone in the bathroom and sleep with it under your pillow, you may as well be using it to boost your business. Once Grandma set up her Facebook account, that was your signal that it’s time to harness the power of social media to increase your bottom line.

I know what you’re thinking: I don’t have time for this! You’re probably super busy figuring out how to chase down more customers so you can make more money that the only thing you want to do on Facebook is laugh at your friend’s cat falling off a window ledge.

Use social media as a business tool

What if I told you that social media is a small business owner’s not-so-secret weapon to be more awesome?

I consider social media to be the great business equalizer – we’ve never had a tool that’s been available to the average small business owner and large corporations equally. There isn’t any resource in the Facebook, Twitter, Instagram, Google +, Snapchat, Periscope, Tumblr or Pinterest platform that’s locked behind a secret door of exclusivity.

Everything is up for the taking, and that’s why YOU, small business owner person, should be using social media and squeezing as much out of it as you can. Every one of the aforementioned platforms are FREE.

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I know what you’re thinking: please don’t tell me I have to be on all of these platforms! You’re probably getting overwhelmed at the thought of adding more things to do to your list of things to do.

Fear not, I’m not here to tell you to run out and create accounts all over the interwebs, that’s a recipe for disaster. However, you should do your own research to find out where your ideal customers and clients are spending time online, so you can be there to greet them with virtual open arms and a warm smile.

The possibilities are as vast as…well, the internet. So let’s commit to making social media a priority in our business strategy. I don’t believe it’s going away anytime soon.

To Your Greatness,

moniek james