“I tried that once. It didn’t work. I’m done.”
After writing the Pokemon Go blog post I had a few conversations with local business owners that had already tried ONCE to use the game to bring new folks into their establishment. After one try, they were done.
But that’s not how this works……
Strategy or Campaign?
When you try something new for your business, how do you decide if you should stick with it if it hasn’t worked? This decision is rooted in whether this “something new” is a part of your business strategy or a campaign.
What’s the difference?
A strategy, as defined by Mr. Webster, is “a careful plan or method for achieving a particular goal usually over a long period of time”.
Campaign, is defined as “a series of activities designed to produce a particular result”.
Having a military background, I have a particular idea of what strategy is and what it can do…in my ‘Cloud(Strategic) Planning for Entrepreneurs’ course I teach the fundamentals of small business strategy, walk you through the steps to plan your own strategy, and show you an example of what a well-executed strategic plan looks like.
If you’re ready to get your collective stuff together, enroll here.
Your business needs to have a strategy AND a campaign(s)……watch this video for more details:
To Your Greatness,