I know, you’re probably cringing at this question, and I understand why. As a business owner, you do what you do to make money. If you wanted to give stuff away you would’ve started a nonprofit, right?
I’ll be honest with you: I always consider (and sometimes accept) offers to work for free. There are a few important things to consider when you’re making this decision.
I’m not telling you to risk sending your business into the toilet by doing work for free, BUT every situation should be evaluated so you can determine if your business goals are aligned with it and you have no qualms about delivering the level of quality that you would if you were being paid.
I know this goes against what we often see and hear about in business, if it’s pro bono or a donation, you can skimp on your level of awesome.
I disagree, and I want you to check out the video below titled, “If There Is No Pay, You Still Need to Slay” to find out why: