Being in the entrepreneurial space for any amount of time you’ve probably heard the words ‘brand’ and ‘blog’ used interchangeably for the word ‘business’. People describe themselves as bloggers or say that they have a personal brand, but what makes that different from owning a business?
Let me tell you a quick story…….
I started blogging back in 2010 after starting my event planning business primarily as a way to increase exposure for my services (AKA CONTENT MARKETING). In this case, the business was first and the blog was the supporting partner.
In 2013 when I started The Confetti Collective I didn’t have a product or service for sale. I created the blog as a way of housing my knowledge of natural hair care in one place to send people to. I wrote articles for almost 3 months before I decided to create an ‘official business’ with products to sell.
In 2015 I decided to branch out (again) and start consulting, I knew ahead of time the products that I wanted to sell, and I started out creating and publishing content. I wrote blog posts and created videos as a way to introduce myself and snatch attention.
So what exactly is the difference? In the simplest way I can think of to explain it, here goes:
Business – the stuff you sell
Blog – the way you attract attention to the stuff you sell
Brand – the way people feel/think about the stuff you sell
In an interview with a business owner in my area, I asked about the brand for her skin care business. Hear what she had to say:
Using my personal entrepreneurship journey as an example, I don’t believe that there’s one “best” way to arrive at building your business, but in this social media-driven, crowded market, having a blog and a brand will definitely set you apart.
I do believe that all three pieces of the pie are necessary if you want to be successful on any level.
To you Greatness,