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content strategy

content strategy, digital marketing

Leverage AI for Customer Discovery: Takeaways from the AI Insights Summit

As a speaker for the recent AI Insights Summit, I had the opportunity to share strategies on how AI can revolutionize how we approach customer discovery and content strategy. My session, “AI-Enhanced Customer Discovery for Effective Content Strategy,” focused on how AI can provide the clarity and confidence needed to stand tall in your marketing brilliance. The Power of […]

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content strategy, digital marketing

Marketing Strategy 101: Mapping Your Customer’s Journey

Do you have enough content to suppport your intended customer through their journey to saying yes? According to a 2023 Google-commissioned study, 60% of consumers take an average of six or more actions before deciding to buy something new to them. Designing your marketing messages to support the customer journey isn’t a ‘nice to do’;

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content strategy, digital marketing

Communicate Your Brilliance: Stand Out on Your UVP

In a highly competitive market, it is crucial to clearly define and communicate your unique value proposition (UVP) to differentiate your brand and capture your audience’s attention. Sometimes referred to as a “statement of value”, your UVP articulates what makes your brand unique and why customers should choose you over competitors. It is a cornerstone

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content strategy, digital marketing, social media marketing

The Lifespan of Organic Online Content and the Importance of a Clear Marketing Strategy

Small business owners (the ones I know at least…) LOVE content – coming up with topics, saving ideas, watching videos, and sharing other people’s posts. Sometimes, it seems nothing matters more than content. In our digital landscape, business owners need to be aware of the difference between being a consumer and a marketer in these online streets

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content strategy, digital marketing, social media marketing

Chamber of Commerce Rebrand Success: A Fresh Start for Community Engagement

Celebrating a 60th Anniversary with a complete rebrand is a bold move. For the CEO of a Chamber of Commerce in a community of approximately 70,000 people, revitalizing their brand identity and enhancing community engagement was essential. This post delves into how I supported this Chamber of Commerce client through their rebranding efforts to remarkable

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content strategy

Going Beyond the Surface: The Crucial Role of Deep Customer Discovery in Effective Marketing

Regardless of the marketing medium—be it email, social media, billboards, or videos—knowing what to say to move your intended customer through their decision-making journey is crucial. I challenge my audience to go beyond understanding superficial customer behaviors; there is strategic value in taking a deep dive into the ‘why’ behind their actions. Effective marketing rests on

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business development, content strategy

Unlock Marketing Potential with Lean Six Sigma’s 5S Method

My work with clients is all about delivering marketing strategies that are guided by their goals, reflect their brand identity, aligned with their intended customers and drive results. In this post I’d like to introduce you to a powerful concept that can unlock your marketing potential and take your content development to the next level

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