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social media marketing

content strategy, digital marketing, social media marketing

The Lifespan of Organic Online Content and the Importance of a Clear Marketing Strategy

Small business owners (the ones I know at least…) LOVE content – coming up with topics, saving ideas, watching videos, and sharing other people’s posts. Sometimes, it seems nothing matters more than content. In our digital landscape, business owners need to be aware of the difference between being a consumer and a marketer in these online streets […]

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content strategy, digital marketing, social media marketing

Chamber of Commerce Rebrand Success: A Fresh Start for Community Engagement

Celebrating a 60th Anniversary with a complete rebrand is a bold move. For the CEO of a Chamber of Commerce in a community of approximately 70,000 people, revitalizing their brand identity and enhancing community engagement was essential. This post delves into how I supported this Chamber of Commerce client through their rebranding efforts to remarkable

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service based business
content strategy, social media marketing

Social Media Content Ideas for Service-Based Business Owners

When you’re running a business your content helps prospects and customers build Know, Like and Trust and learn how to get the most out of your company.  Particularly when we think about social media content, it’s often related to product-based businesses and focuses on highlighting the product itself. (Think about the last TikTok video you watched

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business development, social media marketing

2019 NFL Player Networking Event, Action Online Marketing

When you “shoot your shot”, are you prepared to deliver?? After first attending the Player Networking Event  in 2017 as a vendor, I pitched my digital media services and returned in 2019 as the official Social Media Partner. I had the opportunity to conduct Facebook Live interviews with attendees while networking, and pick up insightful

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business development, social media marketing

Repurpose Your Content for IGTV

[vc_row][vc_column][vc_column_text]Instagram, the second largest social networking platform, rolled out IGTV in mid-June 2018. IGTV is Instagram’s “answer” to Youtube (in my opinion), as it allows content creators to publish videos up to 10 minutes long on their “channel” that is attached to their existing Instagram account. As a content creator and publisher (AKA marketer), I

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social media marketing

“I Use Social Media, Do I Really Need a Website?”

It’s the great social media versus website debate. This question comes up a lot during conversations about how awesome social media is for small business owners and entrepreneurs. If you’re savvier than the average business owner on social media, congratulations! According to the Pew Research Center, nearly 65% of Americans use social networking sites. So

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