[vc_row][vc_column][vc_column_text]Instagram, the second largest social networking platform, rolled out IGTV in mid-June 2018. IGTV is Instagram’s “answer” to Youtube (in my opinion), as it allows content creators to publish videos up to 10 minutes long on their “channel” that is attached to their existing Instagram account.
As a content creator and publisher (AKA marketer), I always do an internal audit when a new publishing platform rolls out to determine if I should jump in with both feet. Considering Instagram is growing at an incredible rate and 75% of users take action after visiting a post, IGTV is a viable avenue for me!
If you’re reading this as a business owner with a small team, or you’re flying solo and you want to maximize IGTV, the method is simple: repurpose your existing video content.
If you already have a Youtube channel or leverage Facebook Live or Periscope for livestreaming you’re halfway there with leveraging IGTV. Instead of creating brand new videos, consider repurposing your content for IGTV.
I covered a simple way to do this in a recent Facebook Live broadcast, check it out here:[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_raw_html]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[/vc_raw_html][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]The only way to know if IGTV will be right for your business is to figure out if it fits into your business development or social media marketing strategy. Don’t get caught up chasing the next shiny object – don’t spread yourself thin trying to keep up with something that won’t work for you.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”142″ img_size=”full”][/vc_column][/vc_row]