I know, you’re probably tired of hearing about blogging by now…
Unfortunately for you, it’s not going anywhere in the near future, so I strongly encourage you to start learning and implementing, especially if you have a business or are preparing to start one.
Blogging is often misunderstood. People imagine “professional” bloggers sitting up until the wee hours of the night in their pajamas with coffee, muffins and surrounded by laptops.
Okay, some of that is true for some people. I don’t want you to be one of those people. Starting a blog is a wild, emotional rollercoaster ride, but blogging can be such a powerful tool for your business that I want to make sure you get things started on the right foot.
Not clear about the why. If you don’t know the why, you won’t be able to do the what. Be honest with yourself about why you want to start a blog, because you’ll need to remind yourself of that reason when writing is the LAST thing you feel like doing.
Not sure who their readers are. For whom are you writing? You absolutely have to know who you’re investing your time and energy to serve.
Not clear about what makes their blog unique. If your blog is going to be a duplicate of a blog that’s already out there, readers will simply go to THAT blog…be different.
Not being consistent. I’ve said this about 9,722 times, consistency breeds trust. If you want your readers to keep coming back you need to give them something new to consume.
Not focusing on quality. Instead of trying to put out 12 new posts a week (quantity), focus on providing valuable, relevant information that your audience will love (quality).
2016 is the year to get the thing that you’ve been putting off done…I’ve claimed that for myself and I hope you do the same. If starting a blog is on your list of to-dos I these tips will help you avoid these mistakes, now get busy…
To your Greatness,