One of the topics I go over in the marketing video of my Bootstrap Buddies email course is content marketing; the publishing of content with the purpose of increasing awareness for your product and/or service. Bootstrap business owners can “do” this type of marketing through blog posts, videos or getting a column in an online or print publication.
Among these three, the column carries a little more weight, because it’s a third-party entity that has deemed you worthy enough to offer you space to showcase your expertise…and help grow your business. It’s like a super-charged subconscious testimonial.
Establish your credibility. You don’t instantly become a credible source in your industry the moment your first column is published, but a column does help you build trust in the eyes of the readers that have just met you. As far as that publication (and its readers) are concerned, you’re on your way to being perceived as a subject matter expert in your field.
Grow your influence. As more people read your column (as you continue to deliver valuable content on a consistent basis), your influence will grow. People will begin to associate you with the information and resources your provide, partly because you help them succeed.
Attract customers and clients. Don’t forget the reason you wanted this column in the first place: exposure to new people! As you establish credibility and grow your influence over time, you will attract more customers and clients. Your column provides the opportunity to establish and build the Know, Like, Trust factor that influences purchasing decisions.
I recently had my social media column debut in my local newspaper, The Sierra Vista Herald. I’m sharing these tips with you because I will be relying on these very same ideas to help me grow my own business. There is NOTHING that I share on social media, here on my blog or in a training/workshop that I’m not doing or haven’t done myself. When it comes to blogging and getting the most out of social media for business, I want to shorten your learning curve so you can get further faster on your journey.
I’m here to help you figure things out as I’ve figured things out.
To your Greatness,