I enjoy social media. A lot.
I get a kick out of connecting with people on Facebook, Twitter, Instagram, Pinterest, YouTube and Linkedin to learn about what they’re about and share what I’m about. As a business owner this information is GOLDEN. I get to know what people that have expressed an interest in my products/services (by connecting with my page) want to know more about, and I can craft my offerings based on their needs.
I have a serious problem with online business groups.
Now that I’ve shared why social media is my business BFF, allow me to share my problem with those freaking online business groups. Don’t get me wrong, I am in several of these groups. Some I’ve requested to join and others I’ve been added to by a social media contact.
Generally speaking, these groups annoy and frustrate me it reminds me SO much of the typical networking event; everybody shows up with a pocket/purse full of business cards with the mission of shoving it in as many hands as possible. The goal is to use EVERY opportunity to talk about your business because that’s how you attract customers and clients…NOT.
Nobody shares information, resources and tips to help their entrepreneur cohorts improve; everybody is trying to sell..which annoys me A LOT.
(this isn’t every group, but a large portion of them are just like this…)
So many business owners that I talk to complain about not getting customers and it’s usually after I go snooping around on their profiles and see what they post in groups that I can pin down why.
[Tweet “Social media helps grow my biz, but that’s not all I use it for. @moniekjames”]
If every post is a “buy my stuff” post and isn’t helping anybody in the group, you can bet that those posts are being ignored. It becomes somewhat like white noise, it just fades into the background.
I know you’re probably saying, “Moniek, if you hate it so much why don’t you just leave??”
My answer is simple: those misled people need me, I can help them fix themselves.
If you’re one of those persistent “buy from me” people, put yourself in a fellow group member’s shoes. What would YOU think about the person that’s in the group solely to sell, nothing else??
Let’s choose to be great…