I want you to win.
I want my fellow entrepreneurs to exploit every possible tool and resource available in order to grow our businesses. I say “our” because I want the same thing for myself…
That said, I get frustrated when I talk to entrepreneurs that are frustrated because sales aren’t where they want them to be. After some digging, I sometimes find out that it’s not something that the business owner IS doing, instead it’s something they’re NOT doing that is costing them money.
Keep reading to find out what that one thing is……
Making it easy for people to pay you.
Yep, that’s really what it is.
We live in a technology-led world, and while you may believe that the government just wants to spy on us all so you don’t accept online payments, you’re losing money because of it. I have personal experience with business owners that only accept checks or cash, and it’s frustrating to me as a customer (because I don’t carry cash and don’t write checks for anything these days…) and as a business owner myself, I know that potential customers aren’t shopping with these businesses because they’re not going willing to take the extra steps to carry a checkbook or stop at the ATM.
Chances are your potential customers are looking for the convenience of having options to pay, and that includes online and on-the-go.
As a business owner there are going to be some things that we don’t really want to do, but we do it in order to advance the business (I’m not talking about illegal/immoral activity here..). If you disagree with Paypal’s policy of waiting 3-4 days to transfer money to your business bank account, are you okay with customers choosing to shop elsewhere because you don’t offer Paypal as a payment option??
Remember the ‘You’re Not the Boss‘ blog post? If your customers value convenience and 24-hour shopping, do you plan to provide these services? Unless you operate in a true monopoly, it’s worth it to make it as easy as possible for customers to give you their money.
To your #BabyStepstoGreatness,