Question: Why do people start businesses?
Answer: Freedom, autonomy, flexibility, make money on their own terms, do their own thing, work for themselves, be in charge of their own lives, live their dreams, fill an unmet need, occupy a gap in the market, etc.
So here you are, you have a business license, EIN, something to sell and a strategy to get the word out. You’re the boss now, right? WRONG.
As I say in the video, when you’re the owner your unofficial title is “Server in Chief”, your primary duty is serving your customers. That being the case, you aren’t the boss; your customer is.
As the SIC you may be called to do things that you don’t want to do: open early, work on weekends/holidays, stay late, make a special delivery…all to serve your customer. Last time I checked that’s called customer service.
You make sure you sell the stuff your customers want to buy and you do everything in your power to make sure they know you exist. Sounds like a relationship…
[Tweet “Who’s the boss of your #smallbusiness?”]
The fact is, without customers purchasing your products/services your business will cease to exist, so keep that in mind the next time a customer asks you to do something that is technically outside of your normal service…..you’ll have to decide who’s really the boss.