Now more than ever, it matters that business owners are sending the right message.
When consumer trends change, the businesses that are able to adapt their messaging to suit the current reality are able to maintain relationships with audience. With competition increasing and customers becoming shrewder about the brands they connect with and support, creating content is a great way to stand out and speak to your target customer in the way they’ll clearly understand and resonate with.
Content marketing allows business owners to maximize their promotional effectiveness, because every blog post and/or video presents a chance to meet a potential customer at every step of the buying journey. You can anticipate and create the conversations that a customer will be looking for to help them determine what to buy when they’re ready to buy it. To top it off, this can be done without spending a lot of money!
According to a study by DemandMetric, content marketing costs 62% less than traditional marketing and generates about 3 times as many leads, but it has to be done right. Your content has to be magnetic to the people that you want to buy your products. The concept of crafting compelling stories can be challenging for some, so I recently I had a conversation with an award-winning playwright and screenwriter about how to be a mesmerizing content marketer. Check out the livestream replay below:
TLDW (too long, didn’t watch); Kay is a fan of horror and considers the movie “Independence Day’ to be a perfect formulaic story. She told us that every compelling story has the following:
Motive – something moving the story along (think of how stage play progresses, like ‘Hamilton’, which I wrote about here)
Conflict – struggle between the protagonist & antagonist (I wrote about identifying the hero of the story here)
Resolution – “and they lived happily ever after” (or whatever applies in your situation)
You have customers out there that don’t know they need you (yet), you have an opportunity to put your content to work and build the business you’ve always wanted. Your ability to create compelling stories in your content is an essential ingredient to generating awareness for your business. Your efforts allow you to position yourself as an expert, guide your prospects to the answers they’re looking for and ultimately offer your products.
If you’re not sure where to begin with creating your own mesmerizing content to attract the people that will be interested in buying your products, I created a product just for you! The Plug in & Publish Content Idea Generator will help you be consistent, engaging and position your products for sale! Click here to learn more and grab it today to start capturing attention online.
