Content marketing is a force multiplier for every purpose-driven business & brand owner that chooses to use it – but there are three things to consider if you want to avoid crappy content. Successful content is useful (to the consumer), engaging (for the consumer) and consistent, which means that creators need to have a repeatable […]
Avoid Crappy Content Marketing: Three Things to Look Out For Read Post »
I get a kick out of teaching entrepreneurs how to excel in their businesses, but I know I wouldn’t be able to do that if I wasn’t learning myself. I believe that once you stop learning, you stop growing. If your business requires you to educate a prospect, customer or follower about why they should care
Why Your Learning Is a Content Marketing Hack Read Post »
“Content is everything. Everything is content.” – Moniek James If you’ve followed me online for a while you may have heard me say this once or 3-5 times. I believe that content is THE way for purpose-driven business and brand owners to set themselves apart in a crowded marketplace. At the time that I’m writing
Top Five Content Marketing Answers You Need to Know Now Read Post »
Now more than ever, it matters that business owners are sending the right message. When consumer trends change, the businesses that are able to adapt their messaging to suit the current reality are able to maintain relationships with audience. With competition increasing and customers becoming shrewder about the brands they connect with and support, creating
“Make your marketing so useful people would pay for it.” – Jay Baer Every business owner knows they should be marketing constantly, right? Whether you choose to pay for it or not, promoting your products/services is the only way to get sales. Except if you don’t have content, you might not be attracting the people
Content is the Building Block for Your Marketing Read Post »
Hamilton is on Disney+ and I’m beyond excited. The play brought fresh interest and excitement during its run on Broadway, and now it’s available for anybody with a subscription to watch on repeat. It is AMAZING. I recognized a few takeaways that every entrepreneur can learn from the hype around this film right now. Keep
We had grand plans at the beginning of this year, didn’t we? After creating our 2020 vision boards and setting goals that challenge our limits and help us achieve greater results, we embarked on a journey filled with clarity of vision (because you know, 20/20) and decided that THIS would be our best year in
My Top Five Live Broadcasts of 2020 (So Far) Read Post »
In my opinion, content marketing provides the type of benefits for business owners that can’t be duplicated. If you’re taking advantage of this time where people are spending more time at home perusing the internet and you’ve decided that you want to ramp up your content, great. I’d like to offer a suggestion: pursue livestreaming
Four Livestreaming Content Marketing Advantages Read Post »
