content strategy - Moniek James

What is a Customer Avatar and Why Do You Need One to Be Successful With Your Content?

Content marketing is a great way to increase user engagement, establish your thought leadership and promote your products and services. But if you’re not targeting the right audience with the right messages, you won’t be able to reach your desired results. A primary component of content marketing is identifying who your intended audience is before […]

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content strategy

3 Tips to Be a Confident Content Creator

When it comes to content marketing, I believe that confidence is a VERY important ingredient for success. As marketers who want to use a variety of online networks and channels to grow our businesses, we know the value of being consistent online. The challenge is, many don’t feel confident enough to share their messages on

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content strategy

5 Mistakes Business Owners Make When Planning Their Content

Are you spending a LOT of time planning the content that you intend to publish, but you’re not getting the results you want?Content marketing is an increasingly important tool for businesses of all sizes, but it can also be a challenge to master. When it comes to planning their content, what business owners don’t know

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content strategy

Position Your Products for Sale Using Content

When I talk to business owners about their content marketing activities and how they’re using content, the general frustration is they’re not getting the results they want. I usually respond with two questions: What are you selling? How are you positioning the product for the sale? If you’re going to use content as a form

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content strategy

Three Types Of People That Follow You Online – Make the Connection with Your Content

When it comes to your content marketing, what you don’t know can frustrate you and hurt your business. It takes a lot of time and resources to plan content that attracts, engages and converts your audience, but it’s important to recognize that every person following you isn’t there for the same reason. As marketers we

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content strategy

Avoid Crappy Content Marketing: Three Things to Look Out For

Content marketing is a force multiplier for every purpose-driven business & brand owner that chooses to use it – but there are three things to consider if you want to avoid crappy content. Successful content is useful (to the consumer), engaging (for the consumer) and consistent, which means that creators need to have a repeatable

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content strategy

Why Your Learning Is a Content Marketing Hack

I get a kick out of teaching entrepreneurs how to excel in their businesses, but I know I wouldn’t be able to do that if I wasn’t learning myself. I believe that once you stop learning, you stop growing. If your business requires you to educate a prospect, customer or follower about why they should care

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content strategy