Now more than ever, it matters that business owners are sending the right message. When consumer trends change, the businesses that are able to adapt their messaging to suit the current reality are able to maintain relationships with audience. With competition increasing and customers becoming shrewder about the brands they connect with and support, creating […]
“Make your marketing so useful people would pay for it.” – Jay Baer Every business owner knows they should be marketing constantly, right? Whether you choose to pay for it or not, promoting your products/services is the only way to get sales. Except if you don’t have content, you might not be attracting the people
Content is the Building Block for Your Marketing Read Post »
Hamilton is on Disney+ and I’m beyond excited. The play brought fresh interest and excitement during its run on Broadway, and now it’s available for anybody with a subscription to watch on repeat. It is AMAZING. I recognized a few takeaways that every entrepreneur can learn from the hype around this film right now. Keep
In my opinion, content marketing provides the type of benefits for business owners that can’t be duplicated. If you’re taking advantage of this time where people are spending more time at home perusing the internet and you’ve decided that you want to ramp up your content, great. I’d like to offer a suggestion: pursue livestreaming
Four Livestreaming Content Marketing Advantages Read Post »
Do you sometimes feel like if you were to publish more content online you’ll be exposed as a fraud?Are you worried that you’re not the expert so you can’t possibly have anything to offer somebody through your content?Do you feel like you’ve said all the things and there’s nothing left that anybody would find interesting?
Beat Content Marketing Imposter Syndrome With One Mindset Shift Read Post »
Content is everything, everything is content. My approach to launching and building my businesses over the years has been to leverage content for maximum impact. Because I see practically everything through the content marketing lens, I look for lessons in real-life situations and stories in the headlines. Recently Taylor Swift announced that she would be
Own What You Create – Content Marketing Lesson from Taylor Swift Read Post »
“Everybody has a story.” If you’re a business owner and you believe this to be true, then you also believe that you have something to say. I attended the 2019 Player Networking Event in Atlanta during Super Bowl LIII Weekend, and I had an opportunity to chat with Jack Canfield (Chicken Soup for the Soul)
“Everybody Has a Story” – 2019 Player Networking Event, Jack Canfield + Patty Aubery Read Post »
“Content is everything. Everything is content.” I’ve been known to say this to my one-on-one clients when they say there’s no time to create and publish content. In this saturated online marketplace, it’s much harder to stand out from among your competitors. Your content is a 24/7/365 representative of your business. Every new piece of
WARNING: You’re Losing Money by Not Creating Content Read Post »
