It’s always a good time to refresh your marketing, and if you want to hit the ground running for the new year, starting as soon as possible is ideal. If you’re looking to attract more customers/clients and evangelists for your business, take advantage of the anticipation and excited of 2018 by breathing new life into […]
Five Ways to Refresh Your Marketing for the New Year Read Post »
Black Friday is the beginning of the “big money” time of the year. 2019 stats predict consumer spending to exceed $90 billion, and if you don’t yet know what you’ll sell and where to begin, this post is for you! In my opinion, the simplest type of products to create are those based on your
Black Friday Infoproduct Ideas Read Post »
It’s the great social media versus website debate. This question comes up a lot during conversations about how awesome social media is for small business owners and entrepreneurs. If you’re savvier than the average business owner on social media, congratulations! According to the Pew Research Center, nearly 65% of Americans use social networking sites. So
“I Use Social Media, Do I Really Need a Website?” Read Post »
Is your business remarkable? Do you push the envelope? Challenge the status quo? Disrupt your industry? This is what a purple cow does. In Seth Godin’s book, Purple Cow, he outlines the characteristics of remarkable businesses, with remarkable being defined as “worthy of a remark”. When you build a business that looks like, sounds like
The Worst Thing to Be is Boring in Business: How to Be a Purple Cow Read Post »
Nobody is going to tell you this, so hear goes – the bullies you dealt with in school grew up and started businesses….and they haven’t changed. Thus far you’ve done all the right things – you stay in your lane, keep your head down, mind your business, stay out of trouble, right? I hate to
Dealing with Bullies in Business Read Post »
Anybody can have a platform in the democratized content-driven world we live in today. This allows us to learn from people all over the world, and share our own expertise to educate and entertain. However, this also means that it’s easier for someone that may be miss. [Tweet “You shouldn’t sell on #socialmedia. #badadvice”] Let’s
The WORST Social Media Advice I’ve Ever Heard Read Post »
When it comes to marketing, there’s no more powerful medium than video. At the rate that video viewing is expected to continue increasing in the future, it’s a MUST for small business owners and entrepreneurs to use video in their marketing efforts. Contrary to popular opinion, it’s not difficult to get started with video marketing,
Record Your Own Professional Videos Read Post »
According to a 2016 Cisco study, online video accounts for more than 80% of online consumer traffic. Facebook recently hit 2 billion monthly active users and racks up about 100 million hours of video viewing time. At this point, getting started with Facebook video should DEFINITELY be on your list of things to do for marketing
Getting Started with Facebook Video Read Post »
