One of the questions I ask on my mentoring client intake form is about competitors. I know as bootstrappers we really don’t want to think about what our competitors are dong, especially if it looks like their business is doing better than we are. I definitely don’t ask this question to make my clients feel […]
No Competition? Here’s Why You Should Find Some…. Read Post »
Happy New Year! I know many of you have probably made lofty resolutions that you’ve already forgotten or abandoned altogether, but if starting a blog is on the list, I’d like to help you get the ball rolling. On January 25 I’ll be kicking off the Bootstrapper Bootcamp series with my first live workshop! “Blog
Start Your Blog Journey this Year Read Post »
You know the phrase, “You’ll never know where you’re going if you don’t know where you’ve been?” Well, I don’t have the luxury of wandering aimlessly through life (neither do you), so I like to be as intentional as possible in my activities, particularly when it comes to business. We bootstrappers have to be on top
End of Year Business Audit: Bootstrapper’s Edition Read Post »
In my opinion, Periscope is the only remaining social network that is truly global. Even with a timeline for users, there is a way to circumvent the algorithm (without paying). This live streaming app came on the scene after being purchased by Twitter in March of 2015 and in a few short months had amassed over 10
Periscope: Guide to Getting Started Read Post »
Do you ever wish that someone would just hand you a bag full of money to invest in your business? I know, most of us that are building our businesses piece by piece, little by little would love to be given a large sum of cash to do with what we please. But alas, it hasn’t
Three Reasons to Bootstrap Your Business Read Post »
Social media is the great equalizer – I say often that every entrepreneur doesn’t need to operate on every platform, BUT they do need to be on social media to greet their potential customers online. [Tweet “Social media is the great equalizer – small business owners can compete on a level playing field with any
Avoid the Social Media Time Suck Read Post »
In preparing for my #BabyStepstoGreatness Action Sessions I ask my mentoring clients if they have an email list. I don’t care what your business is or when you started, email marketing is the not-so-new hotness, you should be paying attention. Social media platforms are getting hip to the monetization game for business owners, which means we will
Four Things You Need to Know About Email Marketing Read Post »
Somebody once said that all press is good press (I may be paraphrasing, but you understand…). Getting free press for your business is like the keys to the kingdom – we work HARD on our products/services and we want everybody on the planet to know about it and support, right? So what do you do
Four Steps to Leverage Free Press for Your Business Read Post »
